Launch Press Release

April 14, 2025 — Tassley Unveils the “ChinoiseReign” Collection: A Fusion of Artistry, Elegance, and Sporty-Luxe Design

 

Tassley, the brand known for its sophisticated blend of meaning, beauty, and elevated elegance, is proud to announce the launch of its “ChinoiseReign” Collection. This new line seamlessly merges the timeless artistry of chinoiserie with the modern appeal of sporty-luxe style, offering women a collection that celebrates both elegance and effortless wearability.

 

The “ChinoiseReign” Collection draws upon rich cultural heritage, with each piece crafted from soft, resilient fabrics and a unique combination of hand-screened vinyl and gold-foiled accents. Tassels, carefully incorporated into every design, evoke a sense of luck, protection, achievement, and elevated status, adding a layer of meaningful symbolism to each piece.

 

“ChinoiseReign is more than a collection; it’s a celebration of strength and elegance. Every piece is created to elevate, inspire, and empower, whether for professional settings, leisure pursuits, athletic endeavors, or sophisticated social occasions.”

 

The collection features luxurious detailing that brings timeless symbolism to life, offering both beauty and a deep connection to global traditions with every wear.

 

Tassley’s “ChinoiseReign” Collection is now available for purchase online at: www.Tassley.com 

 

About Tassley

Founded by Kimberley O. Milstein and Jennifer Adams, Tassley is a lifestyle brand that fuses global tradition, sophisticated design, and modern elegance. Inspired by the timeless symbolism of tassels, the brand creates luxurious, sporty-luxe collections designed for the woman who embraces both beauty and strength.